The Secret to Implementing a Business Strategy That Gets Executed

Setting strategy is all about clarity of direction and approach.

A key part of setting strategy (that isn’t always recognised) is achieving true alignment within the business so that there is one single direction and approach, rather than multiple differing ones.

I often hear clients say, “We want help with our strategy,” when what they actually need help with is achieving full and passionate alignment to see their strategy through to execution. That means consistently aligned actions and behaviours throughout the organisation, not just nods around the Board table.

Some clients recognise up front that they need help with alignment, but for most it only becomes clear during the engagement. The trouble is that by then the activity has already started and the dye has been cast. People who are good at telling you what to do (high IQ functional experts) are often not great at fostering organisational alignment and engagement (high EQ team players). People who can do both well are very rare indeed. Further, a linear process of setting strategy in isolation from execution often has problems later.

In his mega selling book, The Seven Habits of Highly Effective People, Stephen Covey nominates, “Begin with the end in mind,” as his second habit. Essentially, the quickest and most effective route to results is achieved by having clarity of purpose and aligned behaviours. So, I ask you, how much faster could your business go if everyone only focused on what really matters?

Ben Ramsden
Senior Transformation Consultant

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Ben Ramsden is a Senior Transformation Consultant with Mindset and former Divisional Strategy Director for a major ASX-10 corporation. He is a strategic change director with a rare ability to truly integrate the commercial and human aspects of change.

It is nearly always quicker and easier to break new ground with external expert support. With Ben’s expertise in creating commercial results through strategic change, we can help you do that. Contact Mindset today!